Content Creation

Content Creation is another tool to expand your ideas as a business whilst also engaging your audience to give a deeper insight into your company. It is also a way to increase your readership and 'searchability' to improve your visibility on search engines like Google and Bing.

Types of content creation for your campaign includes, newsletters - an example is on your right from the Careers Convention. Other content can be blog posts, tailored emails, latest news articles etc.

Capturing your audience through content creation needs to be consistently monitored and regularly updated to provide the most engaging experience for your brand.

My blog, Never Judge a Book by its Cover is built on content creation. Whilst I'm predominately promoting and reviewing books, I build on that by creating unique, exciting posts that enables me to connect and converse with my website visitors.

Research in depth about your brand and what message you want to promote

Setting goals and actions for the content.

Get an insight into the business, product or service and map out ideas for content

Creating accessible content and looking at how it will support your campaign and products.

Monitor, schedule and analyse consistent

content to build rankings in search engines. Connecting to customers regularly.

Guidance and support will be continued.